Aviva Ltd
Leading insurance provider offering comprehensive life, health, and investment-linked plans
Aviva Singapore merged with Singlife in one of the region's largest insurance deals, and the combined business now operates under the Singlife brand. Policyholders with existing Aviva or Singlife with Aviva plans are served by Singlife, which offers life insurance, health cover, investment-linked plans and retirement solutions from its Singapore headquarters. For current products, servicing and claims, Singlife is the brand to look for, with policy management available through the Singlife App and its customer service centre at Marina One.
Aviva Ltd stands as one of Singapore's most established insurance providers, bringing over 40 years of local market expertise combined with global insurance excellence. Their product suite demonstrates a deep understanding of Singaporeans' protection needs, offering everything from basic term life policies to sophisticated investment-linked plans. What truly sets them apart is their commitment to digital innovation, making insurance more accessible and manageable through their robust online platform.
Selected for their outstanding track record in the Singapore insurance market, innovative digital solutions, and comprehensive product range. Aviva's commitment to customer education and transparent pricing policies has earned them a reputation for reliability. Their consistent financial strength ratings and quick claims processing make them a trustworthy choice for TheBestSG readers.
The editors' scorecard - 83/100
Strong digital platform and flexible product customization options
Efficient claims process but occasional delays in customer service response
Excellent online presence and multiple touchpoints for customer interaction
Competitive pricing but premium rates could be more attractive
Progressive digital solutions and modern policy management tools