Better Vision

Regional optical retailer with strong contact lens deals, eyewear brands, and reviews.

Better Vision is a regional optical retailer with stores in Singapore, Thailand, and Malaysia. Its Singapore site offers eyewear, sunglasses, contact lenses, lens guides, appointment booking, and promotions, including contact lens subscriptions and myopia-related programmes for children. The brand carries a wide mix of labels, from Gucci, Prada, Saint Laurent, Burberry, and Montblanc to Ray-Ban, Oakley, IC! Berlin, Mykita, Silhouette, Charmant, Minamoto, and its value-focused Okkio collection. Its site also publishes recent customer testimonials highlighting service, adjustments, and staff explanations.

THEBESTSG STAFF REVIEW

Better Vision is a good fit for shoppers who want choice, promos, and contact lens convenience without losing access to in-store help. The contact lens subscription and frequent bundle offers are practical for repeat buyers, and the brand mix covers both designer and value frames. Reviews on its own site consistently point to friendly staff and helpful adjustments. The trade-off is that promotion-heavy retail can feel a little busy, so compare lens specifications carefully instead of buying only by discount headline.

WHY THEY MADE THEBEST SG

It earned its place for accessibility, broad brand coverage, contact lens convenience, and visible customer feedback that points to helpful branch-level service.

The editors' scorecard - 81/100

Unique Service Proposition16/20
Quality of Service16/20
Accessibility16/20
Value for Money17/20
Innovation16/20