Charles & Keith
Global fashion brand from Singapore specializing in footwear and accessories
Charles & Keith is a Singapore fashion label founded in 1996 by brothers Charles and Keith Wong. The brand began with a footwear shop at Amara Shopping Centre and later expanded into original designs for shoes, bags, wallets, eyewear, accessories and costume jewellery. Its official brand profile says the company launched e-commerce in 2004 and now has nearly 700 stores in over 30 countries, with online shipping to nearly 60 markets. In Singapore, shoppers can buy through the official online store and retail outlets, including the Ngee Ann City store listed for Orchard Road. The product range covers heels, flats, sandals, sneakers, loafers, bags, wallets, sunglasses, jewellery and kids’ items, with seasonal collections and collaborations also featured on the site. Charles & Keith remains fully owned by the Wong family, according to its brand profile.
Charles & Keith has revolutionized the accessible luxury market in Singapore and beyond. Starting as a modest footwear store, it has evolved into a global fashion powerhouse that perfectly balances style, quality, and affordability. Their collections consistently showcase contemporary designs that capture the latest trends while maintaining practicality and sophistication.
Selected for their remarkable journey from a local Singapore brand to an international fashion powerhouse. Their commitment to innovative design, quality craftsmanship, and accessible pricing has made them a go-to destination for fashion-conscious consumers. The brand's ability to consistently deliver trendy, quality accessories while maintaining competitive pricing sets them apart in the fashion retail landscape.
The editors' scorecard - 84/100
Strong balance of trend-forward designs with accessible pricing
Consistent product quality and helpful store service
Multiple outlets across Singapore with strong online presence
Competitive pricing for fashion-forward designs
Regular collection updates and digital shopping experience