Counto

AI-backed outsourced accounting, bookkeeping, tax, CFO and company secretary services for SMEs.

Counto

Counto focuses on outsourced accounting for Singapore small businesses, combining bookkeeping, tax, CFO services and company secretarial support with an AI-backed finance platform. Its site describes accounting packages for regular businesses, pre-revenue tech startups and online sellers, plus tax, incorporation, payroll, corporate secretary, nominee director and bill payment services. Counto highlights flat-fee pricing based on sales, unlimited transactions in accounting plans, dedicated accountants and customer success support by phone or WhatsApp. It is especially relevant for SMEs that want real-time dashboards, automated bookkeeping and an accounting provider comfortable with ecommerce, startups and recurring finance operations.

THEBESTSG STAFF REVIEW

Counto positions itself as an AI-supported accounting firm, using automation to keep bookkeeping costs down while accountants review the output and handle tax, GST and CFO-level advice. Plans bundle accounting with company secretary and tax filing, and the pricing is transparent on the website. It suits SMEs comfortable with a mostly-online relationship who still want professional oversight of the numbers.

WHY THEY MADE THEBEST SG

Selected for pushing pricing transparency and automation further than most, with accountant review and CFO services layered on top of the software.

The editors' scorecard - 83/100

Unique Service Proposition17/20
Quality of Service16/20
Accessibility16/20
Value for Money17/20
Innovation17/20