Great Eastern General Insurance Limited
A subsidiary of Great Eastern Holdings, offering comprehensive general insurance products including motor, travel, and home insurance
Great Eastern General Insurance Limited is the general insurance arm of the Great Eastern group in Singapore. Great Eastern states that its general insurance business is underwritten by GEG, formerly the Overseas Assurance Corporation Limited, founded in 1920. The Singapore general insurance site covers both personal and business needs, including motor, home, personal accident, health, travel and business insurance. Great Eastern’s corporate information also lists Auto, Home, Travel, Personal Accident and Maid products for retail customers, plus small and medium business packages and property and casualty insurance for businesses. Distribution is through bancassurance, agents, brokers, financial advisers and direct channels. This makes GEG relevant for customers comparing mainstream general insurance options from a large established insurer with consumer and commercial product lines.
Great Eastern General Insurance stands as one of Singapore's most established insurance providers, backed by over 100 years of financial expertise. Their comprehensive suite of general insurance products demonstrates a deep understanding of Singaporeans' protection needs, though their digital transformation journey still has room for improvement compared to newer insurtech players.
Selected for their strong financial backing, extensive product range, and proven track record in the Singapore insurance market. Their commitment to customer service and continuous product innovation, particularly in their motor and travel insurance offerings, makes them a reliable choice for general insurance needs. However, their traditional approach might benefit from more digital innovation.
The editors' scorecard - 73/100
Strong heritage and comprehensive product range, though lacking in innovative features
Reliable claims process but customer service response times could be improved
Good physical presence but digital platforms need enhancement
Competitive pricing but premiums can be higher than newer market players
Traditional approach with limited digital innovation compared to competitors