Love, Bonito
Leading local fashion brand specializing in modern and feminine designs for Asian women
Love, Bonito is a Singapore-headquartered womenswear brand that began as BonitoChico in 2005 and launched as Love, Bonito in 2010. Its Singapore site describes the brand as Southeast Asia’s largest vertically integrated, omni-channel womenswear brand, with clothes designed in Singapore for Asian women. The range covers tops, dresses, pants, workwear, party pieces, maternity styles, kids wear and recurring lines such as Signatures, Staples and Capsule collections. Product pages show accessible mid-market pricing, with many tops around S$39 to S$59 before promotions. The brand sells online and through physical stores in Singapore, including the 313@Somerset outlet, and has expanded across markets such as Malaysia, Indonesia, Hong Kong, Cambodia and the Philippines.
Love, Bonito has revolutionized the local fashion scene with their thoughtful approach to women's clothing. Their designs specifically cater to Asian body types, addressing a long-standing gap in the fashion market. What started as an online blog shop has evolved into Singapore's leading women's fashion brand, demonstrating remarkable growth and understanding of their target market.
Selected for their innovative approach to Asian women's fashion, exceptional size inclusivity, and consistent quality in their designs. Love, Bonito stands out for their data-driven approach to fashion, using customer feedback to create pieces that truly resonate with their audience. Their commitment to empowering women through thoughtfully designed clothing makes them a worthy addition to TheBestSG.
The editors' scorecard - 84/100
Specialized designs for Asian body types with extensive size range
Consistent quality in materials and customer service, though peak periods can see delays
Multiple retail locations and robust online presence with efficient delivery
Moderate pricing with good quality, though some pieces can be pricey
Regular collection updates and tech-integrated shopping experience