MaxCoil

Mattress International's retail brand with broad mattress, bed frame and home furnishing options.

MaxCoil, sold through Mattress International, offers mattresses, bed frames, storage beds, pull-out beds, pillows, protectors, mattress toppers, bedding, sofas and home furnishing products. Its mattress categories include pocketed spring, Bonnell spring, memory foam, latex foam, foam, foldable and adjustable mattresses, with collections such as BACK ESSENTIAL, HAVEN, ICE Sleep, ICEBERG, Una and smart mattress options. The brand is useful for shoppers who want to bundle a bedroom setup, compare many price points and buy online or via listed retail channels. It is more breadth-led than boutique-led.

THEBESTSG STAFF REVIEW

MaxCoil is a practical, accessible choice for households setting up more than just a mattress. The catalogue covers budget foam pieces, pocketed spring models, storage beds, pull-out beds and even sofas, which makes it useful for new homes, rental units and family rooms. The brand's strength is range and value, not a single highly edited mattress philosophy. The trade-off is that the assortment can feel broad, so shoppers need to narrow by size, firmness and support type before comparing prices. It is best for pragmatic buyers.

WHY THEY MADE THEBEST SG

Selected for its broad product range, accessible pricing, bundle-friendly catalogue and usefulness for Singapore homes needing mattresses plus bedroom furniture.

The editors' scorecard - 81/100

Unique Service Proposition15/20
Quality of Service17/20
Accessibility18/20
Value for Money17/20
Innovation14/20