PRUActive Protect
Customisable Prudential CI plan with recurring early-stage critical illness cover.
PRUActive Protect is Prudential Singapore's customisable critical illness insurance plan. Prudential positions it as a plan that can be built as the customer grows, with coverage against recurring early-stage critical illnesses and more. It sits within Prudential's broader health and life protection ecosystem, supported by a large adviser force, customer service centre and digital policy services. This product is a good fit for customers who want to shape their CI protection over time rather than buy a simple one-size plan.
PRUActive Protect works best for buyers who value customisation and already want adviser support. Prudential's strength is distribution and long-term servicing, which matters for CI policies that may stay in force for decades. The product's recurring early-stage angle is useful, but the trade-off is that customisation requires discipline. It is easy to add features without fully understanding cost, overlaps or future affordability.
It earns its place for customisable CI protection, recurring early-stage positioning and Prudential's strong Singapore servicing footprint.