Simone Jewels
High and fine jewellery brand known for one-off creations and gender-neutral designs.
Simone Jewels was established in 2006 by gemologist Simone Ng and operates as a Singapore-based high and fine jewellery brand with international stockists. The label is known for one-in-the-world high jewellery, gender-neutral fine jewellery and transformable designs that can be worn in different ways. Its collections include Tattoo, Birds in Poetry, Rockstar, Edgy and Ocean Girl, alongside bespoke services for custom pieces and wedding jewellery. The brand also states that its pieces use 18K solid gold and natural stones, with made-to-order production and an emphasis on responsible sourcing.
Simone Jewels has one of the bolder design languages in this list. The pieces are polished, fashion-aware and often more architectural than sentimental, which makes the brand appealing to self-purchasing collectors as much as bridal clients. Its gender-neutral fine jewellery line also gives it a modern edge in a market still dominated by traditional categories. The trade-off is pricing: even entry fine pieces sit in premium territory, so it is best for clients seeking design authorship rather than the lowest possible stone-to-metal cost.
It deserves a place for its established designer profile, distinctive high jewellery direction, bespoke capability and strong positioning beyond conventional bridal jewellery.