StashAway
Well-known robo-advisor with managed investing, cash solutions and ETF tools.
StashAway is one of Singapore's most recognised independent robo-advisors, licensed by MAS under Capital Markets Services licence CMS100604. Its platform covers general investing, income and cash management products, ETF Explorer and private market or alternative access for eligible investors. StashAway is known for goal-based onboarding and its proprietary investment framework, which adjusts portfolios according to macroeconomic conditions. Its Simple and Simple Plus cash products have also made the platform familiar to savers who want more than a bank account. It is a strong choice for straightforward cash investing, though CPF integration is not its core advantage.
StashAway remains a polished choice for investors who want a clean interface, straightforward onboarding and a platform that explains portfolio risk in plain language. It has been around long enough to build name recognition in Singapore, and its cash management products make it useful even before someone commits to higher-risk portfolios. The trade-off is that its investment approach is more opinionated than a simple market-cap ETF portfolio, so users should be comfortable with tactical allocation changes over time.
It is selected for its track record, strong brand recognition, MAS licensing and beginner-friendly product flow, particularly for investors starting with cash before moving into diversified portfolios.