The Closet Lover
A homegrown brand offering trendy fashion accessories and clothing
The Closet Lover, also known as TCL, is a Singapore fashion brand founded by sisters Brianna and Bertilla Wong. Its official site sells women’s clothing, footwear, bags and accessories, with categories including tops, dresses, one-piece outfits, outerwear, bottoms, sandals, flats and heels. The brand also carries kids, men, home and living items, and runs regular new arrivals and sale edits online. TCL has physical stores listed at Takashimaya Shopping Centre, Bugis Junction and Tampines 1, giving shoppers the option to try sizes in person instead of buying only online. Product prices visible on the site range from sale footwear at S$25 to regular tops around S$38.90 and sandals around S$82.90, putting it in an accessible high-street fashion range rather than luxury retail.
The Closet Lover has carved out a unique niche in Singapore's fashion scene, transforming from a modest online store to a beloved local brand. Their carefully curated collection of accessories perfectly complements their clothing line, offering everything from dainty jewelry to statement bags. What sets them apart is their keen understanding of the local fashion palette, creating pieces that resonate with the modern Singaporean woman.
Selected for their innovative approach to accessible fashion and their success in building a strong local brand identity. The Closet Lover consistently delivers quality accessories at reasonable price points, while maintaining a strong connection with their customer base through social media engagement and responsive customer service.
The editors' scorecard - 79/100
Strong coordination between accessories and clothing lines, but could offer more unique designs
Good customer service, though response times could be improved during peak periods
Well-located retail presence and user-friendly online platform
Competitive pricing for quality, though some items are priced higher than similar market offerings
Regular collection updates but could benefit from more innovative designs