Insurance Empire

Appointment-based insurance comparison site for life, health, CI and retirement plans.

Insurance Empire is a Singapore insurance comparison and advisory site covering term insurance, whole life, critical illness, hospitalisation, maternity, disability, retirement and endowment plans. It presents itself as a one-stop portal for popular insurance policies offered by different insurers in Singapore, with appointment-based consultations and quote requests. Its content is more focused on individual insurance categories than full wealth management. This makes it suitable for consumers who know the coverage type they want and prefer a guided comparison before buying.

THEBESTSG STAFF REVIEW

Insurance Empire is best viewed as a practical comparison-led option for protection products rather than a full private wealth advisory firm. Its strengths are clear category coverage, easy quote requests and accessibility for consumers comparing life, health and critical illness plans. The trade-off is that the brand has a smaller public profile than the larger advisory firms in this list. It works best when you ask for side-by-side policy details and confirm the adviser credentials upfront.

WHY THEY MADE THEBEST SG

It rounds out the list for its focused insurance categories, appointment-based support and practical comparison approach for common protection needs.

The editors' scorecard - 80/100

Unique Service Proposition16/20
Quality of Service16/20
Accessibility16/20
Value for Money16/20
Innovation16/20