Top 10 Life Insurance in Singapore
Life insurance providers
Overview
Discover the best life insurance in Singapore. Our comprehensive ranking system evaluates businesses based on unique service proposition, quality of service, accessibility, value for money, and innovation.
Top 3 Life Insurance

Singapore Life Ltd. (Singlife)
Ranked #1 in Life Insurance
Digital-first insurance provider offering innovative life insurance solutions and investment-linked policies
TheBestSG Staff Review
Singlife represents the future of insurance in Singapore, revolutionizing the traditional insurance landscape with its digital-first approach. As a homegrown insurtech company, they've successfully merged financial security with technological convenience, offering comprehensive life insurance solutions that cater to the modern consumer's needs. Their mobile-first strategy and paperless approach have made insurance more accessible and manageable for the digital generation.
Why They Made TheBestSG
Selected for their groundbreaking approach to insurance digitalization and customer-centric innovation. Singlife stands out for making insurance products more accessible and understandable through technology, while maintaining robust financial security standards. Their commitment to transparency and continuous digital innovation positions them as a leader in Singapore's evolving insurance landscape.

AIA Singapore Private Limited
Ranked #2 in Life Insurance
Leading insurance provider offering comprehensive life, health, and retirement solutions since 1931
TheBestSG Staff Review
AIA Singapore stands as a cornerstone in Singapore's insurance landscape, demonstrating over 90 years of unwavering commitment to protecting Singaporeans' financial futures. Their innovative approach to insurance, particularly through the AIA Vitality program, has revolutionized how people view insurance - transforming it from a passive protection tool to an active lifestyle enhancement platform.
Why They Made TheBestSG
Selected for their pioneering role in integrating wellness with insurance through AIA Vitality, exceptional financial strength ratings, and consistent innovation in product development. Their extensive network of professional agents and digital transformation initiatives have set new standards in customer service excellence.

Income Insurance Limited
Ranked #3 in Life Insurance
Leading Singaporean insurer offering comprehensive life, health, and general insurance solutions
TheBestSG Staff Review
Income Insurance Limited, formerly NTUC Income, stands as a cornerstone of Singapore's insurance landscape since 1970. Their transformation from a cooperative to a full-fledged insurance company demonstrates their adaptability while maintaining their core mission of providing accessible insurance solutions. They've successfully balanced commercial viability with social responsibility, making insurance products available to diverse segments of society.
Why They Made TheBestSG
Selected for their outstanding commitment to social inclusivity while maintaining competitive insurance products. Their innovative approach to digital transformation, coupled with their deep understanding of Singaporeans' insurance needs, sets them apart. Their legacy of trust and continuous evolution in product offerings makes them a reliable choice for TheBestSG.
All Life Insurance

Manulife (Singapore) Pte. Ltd.
Ranked #4 in Life Insurance
Leading insurance provider offering comprehensive life insurance and investment solutions since 1980
TheBestSG Staff Review
Manulife Singapore stands as a formidable player in the insurance sector, demonstrating remarkable innovation in their product offerings and digital solutions. Their commitment to customer wellness through initiatives like ManulifeMOVE sets them apart from traditional insurers. The company has successfully maintained a strong balance of traditional insurance values while embracing modern technological solutions.
Why They Made TheBestSG
Selected for their pioneering approach to insurance solutions and customer engagement. Manulife's integration of wellness rewards with insurance products through ManulifeMOVE demonstrates their innovative thinking. Their strong financial backing, comprehensive product range, and commitment to digital transformation make them a trusted choice for TheBestSG.

Prudential Assurance Company Singapore
Ranked #5 in Life Insurance
Operating in Singapore since 1931, Prudential offers a broad spectrum of products, including life insurance, savings, and investment-linked plans.
TheBestSG Staff Review
Prudential Singapore stands as a cornerstone in Singapore's insurance landscape, with over 90 years of trusted service. Their comprehensive suite of insurance solutions covers everything from basic protection to sophisticated wealth management. While they've embraced digital transformation admirably, we've noticed some areas where customer service response times could be improved, particularly during peak periods.
Why They Made TheBestSG
Selected for their proven track record in Singapore's insurance sector and innovative digital solutions. Their extensive product range, financial stability, and commitment to digital transformation make them a reliable choice. However, their premium rates tend to be higher compared to some competitors, though this is often justified by their comprehensive coverage options.

AXA Insurance Pte. Ltd.
Ranked #6 in Life Insurance
Leading global insurance provider offering comprehensive life, health, and general insurance solutions
TheBestSG Staff Review
AXA Insurance stands as a formidable player in Singapore's insurance landscape, demonstrating remarkable strength in product innovation and customer service. While their global presence adds credibility, it's their localized approach to understanding Singaporean needs that truly sets them apart. Their digital transformation efforts have made insurance more accessible, though there's still room for improvement in claim processing times.
Why They Made TheBestSG
Selected for their robust financial standing, comprehensive product range, and commitment to digital innovation. AXA's continuous investment in customer experience and their strong focus on sustainability make them a reliable choice for insurance needs. However, their premium pricing structure may not suit all budget levels.

Aviva Ltd
Ranked #7 in Life Insurance
Leading insurance provider offering comprehensive life, health, and investment-linked plans
TheBestSG Staff Review
Aviva Ltd stands as one of Singapore's most established insurance providers, bringing over 40 years of local market expertise combined with global insurance excellence. Their product suite demonstrates a deep understanding of Singaporeans' protection needs, offering everything from basic term life policies to sophisticated investment-linked plans. What truly sets them apart is their commitment to digital innovation, making insurance more accessible and manageable through their robust online platform.
Why They Made TheBestSG
Selected for their outstanding track record in the Singapore insurance market, innovative digital solutions, and comprehensive product range. Aviva's commitment to customer education and transparent pricing policies has earned them a reputation for reliability. Their consistent financial strength ratings and quick claims processing make them a trustworthy choice for TheBestSG readers.

Great Eastern Life Assurance Co. Ltd
Ranked #8 in Life Insurance
Established in 1908, Great Eastern is the oldest and one of the largest life insurance companies in Singapore, offering comprehensive life, health, and investment-linked insurance plans.
TheBestSG Staff Review
Great Eastern Life Assurance stands as a testament to enduring financial excellence in Singapore's insurance landscape. With its rich heritage spanning over a century, the company has consistently demonstrated its ability to adapt and innovate while maintaining strong financial fundamentals. Their extensive product portfolio caters to diverse customer needs, from basic protection to sophisticated wealth accumulation solutions.
Why They Made TheBestSG
Selected for its unparalleled legacy in Singapore's insurance sector, robust financial standing, and comprehensive product offerings. Great Eastern's commitment to innovation, customer-centric approach, and strong backing from OCBC Bank makes it a reliable choice for long-term financial planning and protection needs.

HSBC Life (Singapore) Pte. Ltd.
Ranked #9 in Life Insurance
Leading insurance provider offering comprehensive life, health, and retirement solutions
TheBestSG Staff Review
HSBC Life Singapore stands as a formidable player in the insurance sector, leveraging its global banking heritage to deliver sophisticated insurance solutions. With their extensive network and deep understanding of both local and international markets, they've established themselves as a trusted provider for comprehensive life insurance coverage. Their integration with HSBC's banking services creates a seamless financial planning experience for clients.
Why They Made TheBestSG
Selected for their robust financial backing, innovative product offerings, and strong integration of digital services with traditional insurance solutions. HSBC Life's commitment to providing tailored solutions for different life stages, coupled with their excellent claims management process and strong customer service orientation, makes them a standout choice in Singapore's competitive insurance market.

Tokio Marine Life Insurance Singapore Ltd.
Ranked #10 in Life Insurance
A leading Japanese insurance provider offering comprehensive life insurance solutions in Singapore
TheBestSG Staff Review
Tokio Marine Life Insurance Singapore stands out as a formidable player in Singapore's competitive insurance landscape. With their strong Japanese heritage and over 70 years of presence in Singapore, they've built a reputation for reliability and innovation in financial protection. Their product suite spans from basic term life to sophisticated investment-linked policies, all backed by the financial strength of the global Tokio Marine Group.
Why They Made TheBestSG
Selected for their exceptional commitment to customer service excellence and innovative insurance solutions. Their strong financial backing, comprehensive product range, and dedicated approach to personalized financial planning make them a trusted choice for life insurance in Singapore. Their continuous investment in digital transformation while maintaining human-centric advisory services sets them apart in the industry.