Top 10 General Insurance in Singapore
General insurance services
Overview
Discover the best general insurance in Singapore. Our comprehensive ranking system evaluates businesses based on unique service proposition, quality of service, accessibility, value for money, and innovation.
Top 3 General Insurance

Auto & General Insurance Singapore
Ranked #1 in General Insurance
Operating under the Budget Direct Insurance brand, specializing in motor, travel, and home insurance products.
TheBestSG Staff Review
Budget Direct Insurance has established itself as a game-changer in Singapore's insurance landscape, offering streamlined, no-nonsense insurance solutions. Their direct-to-consumer model eliminates costly intermediary fees, resulting in significantly lower premiums for customers. What truly sets them apart is their commitment to transparency and their innovative online platform that makes insurance purchasing and claims surprisingly straightforward.
Why They Made TheBestSG
Selected for revolutionizing Singapore's insurance sector with their direct insurance model. Their commitment to providing transparent, affordable coverage while maintaining high service standards has earned them a spot on TheBestSG. Their innovative digital approach and consistent positive customer feedback demonstrate their excellence in the insurance industry.

Berkshire Hathaway Specialty Insurance Company
Ranked #2 in General Insurance
Provides commercial property, casualty, and specialty insurance solutions, leveraging its strong financial backing.
TheBestSG Staff Review
Berkshire Hathaway Specialty Insurance stands as a titan in Singapore's insurance landscape, bringing Warren Buffett's renowned investment philosophy to the insurance sector. Their approach to insurance combines financial strength with innovative risk solutions, making them particularly adept at handling complex commercial risks that other insurers might shy away from.
Why They Made TheBestSG
Selected for their exceptional financial stability, backed by Berkshire Hathaway's massive resources, and their innovative approach to complex risk management. Their ability to handle large-scale insurance needs while maintaining personalized service sets them apart in the market. Their commitment to long-term client relationships and swift claims processing makes them a standout choice for TheBestSG.

Etiqa Insurance Pte. Ltd
Ranked #3 in General Insurance
Leading digital insurer offering comprehensive life and general insurance solutions in Singapore
TheBestSG Staff Review
Etiqa Insurance stands out in Singapore's competitive insurance landscape with its innovative digital-first approach. As part of the prestigious Maybank Group, they've successfully transformed traditional insurance processes into seamless digital experiences through their Tiq platform. Their commitment to simplifying insurance while maintaining comprehensive coverage makes them a formidable player in the industry.
Why They Made TheBestSG
Selected for their groundbreaking digital insurance solutions and customer-centric approach. Etiqa has revolutionized the insurance sector by making policies more accessible and understandable through their Tiq platform. Their consistent innovation in product development and strong financial backing from the Maybank Group demonstrates their commitment to excellence in the insurance industry.
All General Insurance

Direct Asia Insurance (Singapore) Pte Ltd
Ranked #4 in General Insurance
Specializes in motor, travel, and personal accident insurance, offering customizable policies directly to consumers.
TheBestSG Staff Review
Direct Asia Insurance stands out in Singapore's insurance landscape for its revolutionary direct-to-consumer approach. Their digital-first platform eliminates traditional agent commissions, potentially saving customers up to 25% on premiums. The company's user-friendly interface and straightforward policy customization options make insurance purchasing remarkably accessible.
Why They Made TheBestSG
Selected for their innovative approach to insurance distribution and exceptional customer-centric digital platform. Direct Asia has revolutionized the local insurance market by offering transparent pricing, flexible coverage options, and efficient online claims processing. Their commitment to making insurance simple and affordable while maintaining high service standards makes them a standout choice.

Liberty Insurance Pte Ltd
Ranked #5 in General Insurance
Leading insurance provider offering comprehensive coverage solutions for individuals and businesses
TheBestSG Staff Review
Liberty Insurance stands out in Singapore's competitive insurance market with their customer-first approach and innovative digital solutions. Their extensive portfolio covers everything from motor to health insurance, backed by their global expertise and deep understanding of local needs. What truly sets them apart is their commitment to making insurance accessible and straightforward through their digital platforms and responsive customer service.
Why They Made TheBestSG
Selected for their outstanding commitment to customer service excellence and digital innovation in the insurance sector. Liberty Insurance has consistently demonstrated their ability to adapt to changing market needs while maintaining high standards of service delivery. Their transparent pricing structure and efficient claims process make them a reliable choice for both individual and corporate clients.

Sompo Insurance Singapore Pte. Ltd
Ranked #6 in General Insurance
Part of Sompo Holdings, it offers a wide range of general insurance products, including motor, travel, and property insurance.
TheBestSG Staff Review
Sompo Insurance Singapore stands as a formidable player in the local insurance landscape, bringing Japanese precision and reliability to Singapore's financial sector. With a comprehensive suite of insurance solutions, they've consistently demonstrated their ability to understand and meet the evolving needs of both individual and corporate clients. Their digital transformation initiatives and customer-centric approach have significantly enhanced the insurance experience for Singaporeans.
Why They Made TheBestSG
Selected for their outstanding commitment to innovation in insurance solutions and exceptional customer service standards. Their robust claims process, competitive pricing, and comprehensive coverage options make them a reliable choice for Singaporeans. Their strong financial backing from Sompo Holdings and continuous investment in digital solutions demonstrates their long-term commitment to the Singapore market.

Allianz Insurance Singapore Pte. Ltd.
Ranked #7 in General Insurance
Allianz offers a comprehensive range of insurance products, including motor, home, and travel insurance, catering to both individual and corporate clients.
TheBestSG Staff Review
Allianz Insurance Singapore stands as a formidable player in the local insurance landscape, bringing over 130 years of global insurance expertise to our shores. Their digital-first approach and comprehensive coverage options have made them particularly appealing to modern consumers seeking hassle-free insurance solutions.
Why They Made TheBestSG
Selected for their innovative digital platforms, transparent pricing structure, and exceptional claim settlement efficiency. Allianz has demonstrated remarkable commitment to customer service excellence and continuous digital innovation, making insurance more accessible and understandable for Singaporeans.

FWD Singapore Pte. Ltd
Ranked #8 in General Insurance
Part of the FWD Group, it offers a range of insurance products, including motor, travel, and personal accident insurance, with a focus on digital innovation.
TheBestSG Staff Review
FWD Singapore has disrupted the traditional insurance landscape with its tech-forward approach and customer-centric solutions. Their digital-first strategy has made insurance more accessible and understandable for the modern consumer, though there's still room for improvement in certain areas. While they excel in providing straightforward products, some clients have noted that their coverage options could be more comprehensive.
Why They Made TheBestSG
Chosen for their innovative approach to insurance and commitment to simplifying the insurance experience. FWD's digital transformation initiatives and user-friendly platforms have set new standards in the industry. However, their relatively recent entry into the Singapore market means they're still building their reputation compared to more established players.

Chubb Insurance Singapore Limited
Ranked #9 in General Insurance
Leading provider of personal and commercial insurance solutions in Singapore
TheBestSG Staff Review
Chubb Insurance Singapore stands as a formidable force in Singapore's insurance landscape, offering comprehensive coverage across personal and commercial lines. Their attention to detail in policy crafting and reputation for fair claims settlement sets them apart in the industry. With a robust digital platform and personalized service approach, they've maintained their position as a trusted insurance partner for both individuals and businesses.
Why They Made TheBestSG
Selected for their exceptional claims handling process, innovative insurance solutions, and strong financial stability. Chubb's commitment to customer service excellence and their ability to provide tailored insurance products that meet specific market needs makes them a standout choice. Their proactive approach to risk management and digital transformation initiatives demonstrates their forward-thinking mindset.

Allied World Assurance Company, Ltd (Singapore Branch)
Ranked #10 in General Insurance
Allied World offers a broad spectrum of insurance and reinsurance solutions, focusing on property, casualty, and specialty insurance.
TheBestSG Staff Review
Allied World Assurance stands out in Singapore's competitive insurance landscape with its comprehensive approach to risk management and insurance solutions. Their expertise in specialized insurance products and commitment to understanding complex business risks has earned them a strong reputation in the market. The company's dedication to maintaining high underwriting standards while providing innovative solutions makes them a trusted partner for businesses seeking reliable insurance coverage.
Why They Made TheBestSG
Selected for their exceptional underwriting expertise and customer-centric approach in the insurance sector. Allied World demonstrates outstanding capabilities in handling complex risks and providing tailored solutions. Their strong financial backing, coupled with a proven track record in claims handling and risk assessment, positions them as a leading choice for TheBestSG.

AIG Asia Pacific Insurance Pte. Ltd
Ranked #11 in General Insurance
AIG offers a wide array of insurance products, including personal and business insurance solutions, tailored to meet diverse client needs.
TheBestSG Staff Review
AIG Asia Pacific Insurance stands as a formidable force in Singapore's insurance landscape, bringing over a century of global expertise to local shores. Their comprehensive suite of insurance solutions spans from personal accident to complex commercial risks, demonstrating their versatility in risk management. While their service delivery is generally reliable, we've noticed some areas where modernization could enhance customer experience.
Why They Made TheBestSG
Selected for their robust financial standing and extensive product portfolio. AIG's proven track record in claims handling and risk assessment, combined with their global expertise, positions them as a significant player in Singapore's insurance sector. However, their traditional approach to customer service and digital integration shows room for improvement in today's fast-paced market.

China Taiping Insurance (Singapore) Pte. Ltd
Ranked #12 in General Insurance
Offers a wide range of insurance products, including motor, property, and marine insurance, serving both individual and corporate clients.
TheBestSG Staff Review
China Taiping Insurance Singapore represents a strong blend of Chinese heritage and modern insurance solutions. With over 80 years of presence in Singapore, they've established themselves as a reliable provider of comprehensive insurance products. Their commitment to digital transformation while maintaining personalized service has helped them stay competitive in Singapore's demanding insurance market.
Why They Made TheBestSG
Selected for their robust financial standing and comprehensive insurance solutions. China Taiping stands out for their ability to serve both retail and corporate clients effectively, backed by their strong international network and deep understanding of Asian markets. Their continuous investment in digital innovation while maintaining traditional service values makes them a noteworthy choice for TheBestSG.

Great Eastern General Insurance Limited
Ranked #13 in General Insurance
A subsidiary of Great Eastern Holdings, offering comprehensive general insurance products including motor, travel, and home insurance
TheBestSG Staff Review
Great Eastern General Insurance stands as one of Singapore's most established insurance providers, backed by over 100 years of financial expertise. Their comprehensive suite of general insurance products demonstrates a deep understanding of Singaporeans' protection needs, though their digital transformation journey still has room for improvement compared to newer insurtech players.
Why They Made TheBestSG
Selected for their strong financial backing, extensive product range, and proven track record in the Singapore insurance market. Their commitment to customer service and continuous product innovation, particularly in their motor and travel insurance offerings, makes them a reliable choice for general insurance needs. However, their traditional approach might benefit from more digital innovation.